It may seem that the selection of colours is quite obvious and simple. Most of us suggest our tastes in this matter, but does this method give a high level of effectiveness? Not really. According to research, the average internet user’s attention span is 15 seconds.
We, therefore, have a very limited amount of time to delight our target audience and make them stay longer.
As much as 90% of purchasing decisions are based solely on the perception of colours, which is why we have put this topic on a candlestick. Learn how to choose colours for your pages and enjoy an increase in visits to your site!
1. Blank background
The easiest method is to build a colour palette from scratch, for this, you can use programs such as:
Each of these tools is based on the selection of one main colour, and algorithms select all others. We can suggest competitive websites or at this stage – our preferences.
It is worth mentioning the BrandColors website, where you can browse in a very easy way the dominant colours of the largest companies in the world.
By selecting the “main” photo on your website, you can easily match the colours to it. Photographs are very much the foundation for the rest of the colours. As in the first case, many tools create a colour palette based on the photo:
If we want to approach the subject of colours in the most professional manner. Despite our preferences and the fact that at the time we checked our competitors’ websites – we want to be above that, it is worth taking an interest in the psychology of colours.
Each colour will send completely different information to users, subconsciously changing their perception of the page. Colour psychology is based on associations and emotions, completely unconscious:
– Red (energy, love)
– Yellow (optimism)
– Green (security, purity)
– Blue (security, health)
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4 ways to attract customer attention to your website
Being online, we come across a multitude of different websites. On most of them, we spend a few seconds scrolling through the information from top to bottom.
During this fraction of a minute, our brain can encode the most important information found in a given area and give us the right impulse to decide whether we will stay longer on a given page.
So what are the key elements that should be used to arouse the interest of your target customers? How to make them stay longer than just a few seconds? We have a solution for you!
1. PHOTOGRAPHS
It doesn’t matter what services you provide. No matter what products you sell. Always add attractive photos to your website.
Content on websites, enriched with graphics and photos, shows 90% more views.
Over 70% of shoppers believe that good graphics are more important than product information.
The same is true for consumers in online shops. According to an analysis of over one million articles by BuzzSomo, pages that have graphic elements placed on average every 75-100 words are twice as likely to be shared on social media.
2. SHOW READY SOLUTIONS
Hick’s Law states that every choice we have to make increases its time. The more choices users have to make, the more difficult it is to take advantage of your offer. So it’s worth giving choices, but limited ones. One that is easy for users to make.
It’s also worth considering ready-made solutions that customers can use – rather than making more choices. People have problems with making decisions, so such a solution will benefit both them and our sales.
3. MOBILITY OF THE WEBSITE
Recent studies show that up to 80% of Internet users own a smartphone. This is very important information for every seller – it shows that a very large number of people can come across your website just from a mobile.
Make your website display well on mobile devices and be adapted to them.
4. REGULARLY CHANGE OR EXTEND YOUR WEBSITE
According to HubSpot’s research, companies who regularly add or modify elements to their website, i.e. do it 15 times a month or more, generate five times more traffic than those who make 1 or 2 changes a month.
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Why is a mobile version of a website so important?
As many as 19% of people use their smartphones exclusively. After all, we have everything on them! Free access to social media, camera, camera, but also to email and other tools.
It is very important to create a mobile website, i.e. one that will be adapted to display content on different devices.
Users forced to “pinch the screen with their fingers” to zoom in and out of information will not stay on the site for long.
A site that is not mobile responsive will limit a large portion of the potential audience from using it. By providing users with a mobile version and intuitive site navigation, you will engage them to stay more than 10 seconds.
You may also be able to encourage them to make a purchase or contact you by email or phone. Such a solution is an ideal substitute for a web application, to begin with.
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Do you dream of selling more? Would you like to be better than your competitors? Or maybe you are constantly tormented by the question: what are effective sales techniques? There is only one thing you can do, read our 5 ways and implement them in your daily business life!
1. Respond quickly to a contact request
Remember that your customer will not wait forever. Best Practices For Lead Response Management research shows that the chance of a sale drops as much as 10 times when a consultant responds to a contact request in 10 minutes.
If you take 30 minutes to respond, you’re looking at a 100-fold drop in sales. Time is very precious for all of us, so let’s take care of its management and try to answer as quickly as possible.
2. 6 contact attempts
Research shows that 44% of salespeople give up on the first attempt to contact their target customer. This is a big mistake!
80% of successful transactions required at least 5 phone calls or messages. We all respond much better to something we already know and are not familiar with.
The same is true for our clients. When they have had time to get to know our services, the chance of them using them will be significantly higher.
3. Smile!
It doesn’t matter whether you are talking to someone “face to face” or on the phone. Psychologists have proven that the intonation of our voice is completely different when we smile. We seem more energetic and happy then, which is sure to get our customers’ attention.
4. Social proof
We all do this when buying any untested product. Do you already know the answer? Yes, we look for reviews on the internet.
This is what social proof is all about: we confirm our own opinion on a subject by checking other people’s opinions. It’s also useful to use this in conversation, emphasizing your interest in a particular service or product.
5. Give choice
In his Journal of Consumer Research article, Daniel Mochon proved that customers are much more likely to buy when given a choice.
When talking to potential buyers of your goods, suggest several options.
Being able to choose gives us a sense of control and the ability to make an informed, rational decision.
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How to make advertising an effective source of promotion?
Nowadays, the world receives between 3,000 and 5,000 pieces of advertising information every day. This leads to an advertising clamour that is felt not only by consumers but also advertisers. The question we ask ourselves is “How can I create an ad that stands out from the crowd and is memorable?”.
It is difficult to define a single solution to this problem, but it is possible to identify individual phases of ad creation that will structure our actions.
The first of these is the divergence, or idea-gathering stage.
– We should start by thinking about what effect we want our ad to have?
– What emotions do we want to deliver to our recipients?
– Then we determine the appropriate target group to which we will direct our advertising.
– What budget are we willing to start with?
– We analyse the competition and define the market.
– We choose the right content and media.
After analysing all these factors, we can move on to the second, much more specific phase.
The second phase is called ,,convergent,, which is where you select and correct previous initiatives:
– It is about creating an advertising prototype that will allow us to select the right tools for the company’s overall marketing strategy.
– It is important to carry out a study on the effectiveness of advertising.
– We select persuasive techniques, ensure that the promise is delivered, and clearly communicate the product or service.
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B2B selling: what is it and what are its most important principles?
As many as 61% of salespeople believe that it is much harder to sell a service or product today than it was a few years ago. Business-To-Business selling is mainly characterised by the fact that we evaluate the company and the sales service as a whole, rather than focusing on individual units.
30% of B2B marketers say that paid advertising is overrated, and the majority that decisions in this area are not made impulsively.
And why does this happen?
The answer is trivial: the focus here is not on soft skills, but on specific and targeted skills. So how do you start?
Step 1: Research your needs
Diagnosing the customer’s current problems and needs is paramount. It is important to include the decision-making process itself, i.e. to find out who has the greatest influence on it. By looking in a different way you may understand the client’s perspectives and needs too narrowly.
Step 2: Demonstrate values
Remember that it doesn’t matter what you sell, your customer buys your values. Not products, not services. That’s not what they are willing to pay for. In B2B sales, value is an opportunity to make a profit or save money.
Maybe that’s why 55% of B2B buyers look to social media for information.
Additionally, if you have several people making a buying decision, you need to understand that value will be perceived differently for each of them.
Step 3: Nurture the relationship
Looking at the B2B perspective, closing any deals will be extended in time to be able to write down any details in contracts as accurately as possible. Even ones that may never happen. At this final stage, we may be tempted to use soft skills and empathy.
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Advertising – a developing hornet plague or a productive source of honey?
Every day we come across various forms of advertising. From banners to TV commercials, online advertising or the more old-fashioned methods in the form of flyers or advertisements in newspapers.
By the age of 65 a person watches an average of 2 million commercials. A child watches an average of 40 000 TV adverts a year. More than USD 500 billion is spent on advertising each year worldwide. Probably enough reasons to suggest that advertising these days is insanely important to any business.
However, many people will tell you that ads are an annoying means of persuasion. They are displayed too much, which creates a negative association with the product. So what can be used instead of the standard version of advertising?
1. Content marketing
Content marketing focuses on the concept of reaching customers with videos, articles, images and, of course, well-chosen content that is interesting for the target audience.
Behavioural psychology shows that people more effectively and quickly internalise views and attitudes which they consider to be their own, i.e. developed independently and not imposed from outside. Therefore, it may be worth abandoning aggressive forms of advertising and focusing on providing consumers with good content.
2. SEO
What is more important than easy access to the information? The main idea of SEO is to build a good website, which is the responsibility of a good IT specialist, and to publish useful content on it.
SEO is also influenced by the use of tags, headings and mid-headings, and the right choice of keywords. This is a technique that has a passive form, which is in line with the Inbound Marketing approach.
3. Inbound Marketing
It focuses on the fact that Internet users through modern Internet technologies can find a particular brand on their own. The idea is to have something to offer that will make them want to stay or return to a previously visited site.
The form of advertising has been changing, developing and expanding dramatically for many years. Ads are created in a completely different way than they used to be.
They are now tailored to the individual, through the collection of information about him or her.
They cease to have an intrusive style. Every internet user should be aware that every advertisement on the web is not random.
This is what makes us begin to appreciate this form of marketing and build it up as a productive source of honey rather than a developing plague of hornets.
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Selling services: What can be done to make it effective?
Many people are salesmen, but few of them are effective. To sell and to have quick and big profits from it, we should think about a strategy. The word “Sales” should immediately associate us with three steps:
1. Searching for customers
2. Recognising the needs and interests of potential buyers in our offer, i.e. customer service
3. Signing a contract
It is a very simple scheme, and a large part of us forgets about it. So we have built, i.e. the backbone, i.e. the basic sales structure.
Now we will focus on individual elements, which may differ depending on the choice of tools or ideas for implementation.
The search for customers is the key point to start the process. It is important to find people who are interested in our services and are financially matched to our offer.
Once we manage to get them, through various industry portals, social forums or online advertising, an important element is to draw their attention to our services.
And how to do it?
Here, as in the first case, you can pay attention to three elements:
– Texts
– Graphics
– Colours
The texts will make you think, the graphics will arouse interest and the colours will excite. This trio will benefit your sales!
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Do you have a growing business and a desire to establish an online presence?
Do you see that your past efforts have been effective, but not 100%?
Wondering what you are doing wrong or not doing?
Heads up!
I will help you with it!
Learn 3 ways how to promote your company on the Internet and implement them into your strategy. Then enjoy the effects, which you will surely notice.
1. Intuitive website
People are impatient, that’s why reducing loading time as much as possible will be a hit in 10. According to Microsoft’s research, today’s viewers lose interest in content after 8 seconds. If the viewer does not find the content he is interested in during this time, he will return to look further on other pages.
2. Positioning
This is a series of actions aimed at making a given domain stand out above others so that it is in the top positions in search engines. These processes take place both on-site and off-site.
These include:
– HTML code optimisation
– internal linking
– mobile first indexing
– keywords
3. Social media
This is a chance to reach more audiences and show your business from a slightly different angle.
For 66% of Brits, the main reason for using the internet is to follow social media sites, which comes with a good chance of hitting on target customers.
Through Facebook, Instagram, or Pinterest we can captivate with our content and, most importantly, draw attention to the reaction of our followers to our posts. Additionally, social networks are a great tool for efficient and fast communication.
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Each of us is an observer. Every day, our eyes see and encode the real world around us, but also the other digitally focused world of the internet.
Many people will ask at this stage: Why? Why is the internet such an important area of perception today? Why do we start to define people and collect information about them through, for example, internet search engines?
There can only be one answer to this question: EVOLUTION.
Do you remember the times of photo albums? When you would sit and leaf through each page, reminiscing about your youth. That’s what they were for. In the past.
But what are photos now and what role do they play?
The first fundamental issue that has contributed to treating photographs as works of art is quality. Over the years, the whole direction of digitisation has developed to such an extent that we are able to photograph any object or person.
It is the quality and progress of science in this range that has made us aware of another important aspect of photographic reception, namely the extraction of beauty. In addition to all this, there are also emotions and the extraction of memories, which have not changed since the “good old days”.
But what does all this have to do with gathering information and identifying people through search engines?
The above example shows the development of the world and makes us aware of the change in the form of what used to be, to a new, modern dimension. It provides the same excitement, but it also adds new, once undiscovered possibilities.
This is exactly what happens when we gather information through online sources. People search for what they want. They read about what interests them. They are looking for solutions to the difficulties they are experiencing. And we, by gathering such information, are able to find out things that would never come to light…
THE INTERNET IS THE UNDISCOVERED DISCOVERY OF OUR TIMES.
IT’S THE KEY TO DEVELOPMENT, NOT ONLY IN THE FIELD OF COMPUTER SCIENCE.
IT IS THE KEY TO UNDERSTANDING OUR EXISTING WORLD.
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