KARTS DESIGN

Fine feathers make fine birds – let’s talk about BRANDING

Visual identification is the basis of our brand’s image. The main idea is to create a clear and coherent market identification and to stand out from the crowd.

A visual identification system is a detailed description of visual and graphic elements used by our brand.

The identification must relate to the values, and culture of the organisation.

 

 

 

What basic elements are included in the corporate identity?

 

 

1. LOGO

 

A logo is more than just a graphic, it is a carrier of information, which is supposed to draw your recipients’ attention to the character of your company.

A good logo and a good trademark, gain their strength after some time.

 

 

Find out more about LOGO

 

2. COLOUR

 

Colours play a key role in brand identity. With their help, we can adapt to a specific industry and persuade to the effects we expect.

 

By delving into colour psychology, we can find out which colour corresponds to which emotions and which industry it will best suit.

 

A simple example is red, which is perfect for all kinds of promotions and discounts.

 

 

Find out more about colours in marketing.

 

 

 

3. TYPOGRAPHY

 

Proper selection of font sizes and genres, print thickness, and consistency of the overall composition will be an important aspect of identity creation.

Create a coherent and understandable design keeping in mind that each font has its best uses.

If you have a modern business, based on new technologies, it’s worth choosing modern and simple fonts.

If, on the other hand, we are dealing with a business related to the past, history, art, and other timeless factors, it is worth considering more sophisticated fonts.

 

 

 

4. IMAGE OF A WEBSITE, PRODUCTS, AND PACKAGING

 

If we focus on each of the aspects, listed above, we will be able to create a whole website that is compatible and suited.

 

Our customers must be fascinated by the graphics of our products, packaging.

We want to become above average and stand out from the crowd! That is our goal!

 

 

 

 

Nudity in advertisements (+18 content)

Have you ever wondered why you see so few ads with nudity?

Or why do you see so many of them?

Today we will answer these questions.

But from the beginning

But from the beginning: 

The earliest known use of sex in advertising is by the Pearl Tobacco brand in 1871, which featured a naked maiden on the package cover.

In terms of design and composition, there is much to learn from it even today.

Other early forms of sex appeal in advertising include woodcuts and illustrations of attractive women (often unclothed from the waist up) adorning posters, signs, and ads for saloons, tonics, and tobacco. In several notable cases, sex in advertising has been claimed as the reason for increased consumer interest and sales.

Gallup & Robinson, an advertising and marketing research firm, has found the use of the erotic to be a significantly above-average technique in communicating with the marketplace.

Abercrombie & Fitch used sex to market their brand in a variety of ways, including store greeters dressed only in underwear, models working in-store and topless models on the bags.

The use of sexual branding raised their revenue from $85 million in 1993 to $1.35 billion in 2002.

Sexuality in advertising is extremely effective at attracting the consumer’s attention and once it has their attention, to remember the message.

Nudity is great in attracting attention, but 2005 research by MediaAnalyzer has found that less than 10% of men recalled the brand of sexual ads, compared to more than 19% of non-sexual ads; a similar result was found in women (10.8% vs. 22.3%).

Other studies have found that sex in television is extremely overrated and does not sell products in ads. 

Nudity in ads sell if is related to the product: such as beauty, health or hygiene.

 A study from the University of Minnesota in 2013 of how printed ads with sexual content affects women clearly showed that women are not attracted to them except in the case of products being luxurious and expensive.

Women respond less negatively to sexual adverts when it is in the context of gift giving from a man to a woman, i.e. when the sexuality of the advert is the context of commitment. Men respond more negatively to the sexual advert when it involves gift giving.

There is a serious risk that the audience in general will reduce support to organisations that uses the sexual images of women without a legitimate reason.

Further research found that men have a positive attitude to sexual adverts, whereas women have a negative response to them, this study used an advert with both a male and female.

Research shows that females were more likely than males to be portrayed as nude, wearing sexual clothing or only a partial amount of clothing.

Men focus on breasts and legs but not on the product, so recall of the advert is worsened by sexual content.

So remember – nudity in ads can be effective in some cases.

But in many situations, it can even worsen the perception of the ad.

Nudity in ads must be used wisely.

Sources:

https://twin-cities.umn.edu/

https://en.wikipedia.org/wiki/Sex_in_advertising

G&R Research and Consulting

G&R: Advertising and Communications Research Specialists

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11 amazing facts about ads – learn how to improve your advertising

More than $500 billion is spent on advertising each year around the world.

It is very important that advertising is suggestive – the message should be as convincing as possible. Each person is persuaded by a different argument, therefore it must be adapted to each consumer.

In modern advertising, two basic functions can be seen: informative and emotional. The first one is to convey the necessary content, while the second one is to persuade a person to buy a particular Brand.

Survey participants aged 51-65 more often declared that an effective advertising message should be: short (55.6%), interesting (37.8%), and written in plain language (35.6%).

The image of the world of advertising reflects the image of the world of the group of buyers to whom it is addressed.

Perception and memory of ads depend not only on psychological laws. The content of an advertisement must be as good as the composition. The colours and themes used in the advertisement are also important.

90% of the information sent to the brain is visual information.

Almost 60% of the respondents considered the image to be the most important element of advertising, followed by words (26.2%) and music (11.8%).

IRCenter research also shows that people do not buy online spontaneously. More than 7 out of 10 purchases were caused by a specific, pre-existing need.

The eyesight is also attracted by contrast. People perceive elements that are significantly different from the rest. For example, white letters on a black background.

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Visual content – develop your business with properly presented content

Learn how to grow your business with visual content that your audience loves.

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation)

People remember visual information 6x better than the information they have read or heard.

Infographics grow 12% more traffic, and 200% more shares than posts without images.

The click-through rate (CTR) of a website is about 47% higher in sites containing images.

Our brain only needs 1/10 of a second to understand an image. Reading 200-250 words takes an average of 60 seconds.

Visual content drives engagement. In fact, just one month after the introduction of the Facebook timeline for brands, visual content – photos and videos – saw a 65% increase in engagement. (Source: Simply Measured)

Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex)

46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)

Content with relevant images gets 94% more views than content without relevant images.

 

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Infographics – how to grow your business with them?

Infographics are some of the most popular content on the internet. Find out how to use them effectively in your business.

Infographics are liked and shared 3X more than any other content on social media.

The demand for infographics has increased 800% in the past year. (Source)

Articles can generate 94% more views if you add compelling visuals and graphics. (Source)

High-quality infographics are read 30x more than text articles. (Source)

 BuzzSumo found that updates with images had 2.3x more engagement than text updates on Facebook. (Source)

 

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From click to decision – the AIDA advertising model

How do you influence people to use product X rather than Y if they have almost the same properties?

How to make your product memorable?

How do we make our advertising convert the best?

There is one answer – EMOTIONS.

Through emotions, you can open the hearts, minds and wallets of potential customers.

But beyond emotions, you need to have a specific plan, a system. That’s why today we’ll talk about the AIDA advertising model.

 

 

 

A – AWARENESS

 

 

The average time users spend on a website is 15 seconds. In the era of the internet, it is difficult to capture a user’s attention for a longer time.

 

It can only be done through excellent quality content that provides value, stands out from the crowd and catches the eye.

– visual content is key – 91% of people like visual content over written content

 

– use contrasts

 

– dynamic images sell 32% better

 

– our brain processes images 60,000x faster than text

 

 

 

I – INTEREST

Once you have captured the attention of your audience – you need to keep them interested. Check and test what content is most interesting for your customers, what intrigues them most.

– be inspired by movies – people like watching movies because there are chases, shootings, intrigue, love and hate – a bit different than another product presentation, isn’t it?

 

– get inspired by TV – TV shows are emotionally engaging to the point that people watch hours of series or reality shows – why?

 

– whenever you see something interesting for yourself, think about why it is interesting (what emotions does it evoke? what associations? what topic does it relate to?) – how to transfer this to your advertising content?

 

 

D – DESIRE

 

 

 

“Desire is the essence of style, taste and composition” 

 

 

The factor that largely determines desire in the observer is the attractiveness of the stimulus. The more attractive it is, the longer the recipient is interested in it.

 

Even a few months old infants can recognise an attractive stimulus and spend more time observing it than an unattractive stimulus.

 

Observation on more than 100 newborns shows that they prefer attractive faces. Based on these and other research results, J.H. Langois formulated a thesis that man is born with a specific “beauty detector” Stimuli that are attractive to a person are more liked than those that are unattractive.

 

How to judge what is beautiful? – come on, check out our projects 🙂

 

 

A – ACTION

The research clearly shows that CALL TO ACTION is key to high concurrency and great goal achievement.

So put a lot of attention into creating clear and good CALLS TO ACTION – it will pay off!

 

So now practice 🙂

 

Our call to action

Develop your business with eye-catching Ads Designs that sell and increase audience engagement.

Partner with Karts Design and take your ads to the highest level.

START NOW

 

 

The AIDA model is an excellent way to structure our advertising activities. We can determine all the important elements of an advertising campaign that converts and sells.

 

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I hope you learned something interesting.

I am working hard to provide you with valuable and interesting knowledge – this is my gift.

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How do graphics influence purchasing decisions?

Each of us browses through information on Internet search engines throughout the day.

Usually, we also come across advertisements, which, thanks to attractive photographs, are able to make us click and take a closer look at the offer.

 

But why is this, many of us ask…

 

We are all visual people and we judge the world around us by its beauty. This statement is confirmed by the fact that as much as 90% of the information sent to the brain is visual.

On average, a potential consumer comes into contact with the packaging of a product more than 12 times, and only 2-3 times with the product itself.

In addition, for as many as 65% of consumers, colour is the most important factor when making a purchase.

 

Does a particular colour matter?

Definitely yes, every colour has a value not only in aesthetics, but also in navigating pages. In addition, every colour matters in psychology and influences certain emotions that your seller wants to evoke in you.

 

HERE IS A QUICK DIAGRAM:

Green – relaxation, relaxation

Red – desire

Black – elegance

White – neat and tidy

Blue – confidence

 

To find out more about the meaning of colours, read: What is the meaning of colours in advertising?

 

 

Does the age and gender of the client affect colour perception?

It is often said that “Men are from Mars and women are from Venus”. Everyone will agree with this sentence because our brains are different.

The same is true when looking at age categorisation. People change over the years and their tastes change with them.

But one thing remains the same: our eyes. Our eyes, which love colours. Paper or television advertisements are 30% more likely to engage the viewer through their colour scheme. And how can you make them engage yours?

 

Women

 

According to research, women are more susceptible to the influence of colour than men. They respond to it more strongly.

This probably stems from the fact that they are better at noticing differences among colours and are more open to experiencing new combinations.

Women prefer yellow and red. 

 

Men

 

Men, especially in the western part of the world, have quite a big problem with perceiving the contrast between green and red. It is therefore worth avoiding such combinations if your target customer comes from these regions.

In addition, men, contrary to women, prefer orange and blue (57% of men say blue is their favourite colour).

 

Some of you are probably asking yourselves: what about age?

Well…

 

Children

 

Children feel very comfortable in colours that contrast strongly and are bright. Vivid like themselves. This includes red, yellow, blue, purple, green, and orange.

Teenagers

 

Teenagers are a completely different story. During adolescence, they display a psychological attitude of rebellion, which is associated with the need to surround themselves with dark colours.

The main ones include black and shades of grey.

Adults

 

Adults choose muted colours. They are less inclined to experiment, so they stick to their favourite shades.

Older people

 

Older people, on the other hand, prefer calm, muted, and dignified colours. Shades of soft blue, beige, or brown.

The use of colour in marketing

Colours can influence a customer’s mood. They can encourage action, emotions. Studies show that up to 90% of customers’ impulsive opinions about a product are influenced by colour, and for 84% of consumers colour is the impulse to buy.

The choice of colour for a brand is an extremely important factor. The question is: How do you choose it wisely?

 

YELLOW

 

The colour of optimism, which attracts the fastest, i.e. we notice it first. It is associated with warmth, energy and confidence. It also stimulates the appetite.

RED

 

It is the most stimulating colour, evoking passion and desire. A good example is red lighting, which results in a human reaction over 12% faster than any other light. This colour is perfect for sales, promotions etc.

GREEN

 

Colour related to relaxation, peace and nature. Motivates people to join social groups. Suits to companies related to environmental protection or health care.

 

BLUE

 

This colour gives a sense of security not only to customers but also to the brand. It is because it is the favourite colour of most people around the world.

As many as 45% of men say that the colour blue is their first choice.

Women chose it in second place, just after green. This colour gives a sense of calm, but also of strength and unity. However, should be avoided in the food industry as it causes a decrease in appetite.

BLACK

 

Related to elegance, professionalism and strength. Used in luxury industries. It is the favourite colour of people aged between 16 and 25. Very universal, great as a background.

Why is LOGO so important for your corporate image?

Only 0.2% of people pay absolutely no attention to the branding of products. We have a visual memory, which is why we remember graphic content faster and for longer.

An experiment showed that people reading instructions with pictures had 323% better results than those with the same instructions, only without pictures.

 

 

All the above information, when put together, suggests that a company logo is an incredibly important thing.

The first thing is that it is on every product, but also on the company building and all the accessories associated with our brand.

Next to the name, the logo is the first thing a customer associates with our brand. The repeated exposure of the company logo, makes it more memorable and recognizable, even after a long break from the brand.

So what can you do to make your logo memorable? 

 

1. Simplicity and clarity

 

 

It is worth mentioning that the logo must be understandable for the audience. Every customer should be able to read the main idea of your company from this small picture.

 

He should notice the consistency with the type of industry you deal with. For this to happen, the logo must not be too complicated.

A small graphic with a lot of details will be hard to perceive and much less readable. In this regard, we should follow the saying “less is more”.

 

 

2. Find out who we are!

 

A logo is more than just a nice graphic design, it is a carrier of information, which is supposed to draw your recipients’ attention to the nature of your company.

It has to signal to whom the offer is addressed and what are the basic values of the brand.

Pay attention to the right choice of colours, form, or style you tend to maintain. At this stage, think about who you are targeting: identify the gender, age, wealth status of your audience. It all matters a great deal!

 

3. Observe your surroundings.

 

Remember that trends change and the world is constantly evolving. If your logo deviates from the image of your products, it may be worth considering a change.

A new logo will also come in handy when circumstances change or expand your business. Such an overhaul can create more interest in your industry because the change will suggest a fresh start to customers.

A good logo, and a good trademark, gain meaning and strength after a period of time.

But, some customers had to be practically forced to accept the logo despite the fact that it became globally recognisable after time.

 

So if you are considering whether to invest more funds in logo creation and have it done by a graphic design company, do not hesitate!

A logo is your business card for years to come, and the people who do this professionally know what to do to make you and your company successful with an original and unique company logo!