Read 8 astonishing facts about women’s influence on the global economy, purchasing decisions, sales, and marketing.
PR specialists estimate that women account for 80% of the world’s purchasing power.
Women are the key to marketing through referrals to others. On average, a woman will recommend a product to 20 other people.
In America, 80% of women decide on the shopping list for their home.
According to a study by Boston Consulting Group, women control the majority of all expenses (91% for buying a house or flat, 94% of expenses for home furnishing, 92% for holidays, 60% for buying a car).