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How do graphics influence purchasing decisions?

How do graphics influence purchasing decisions?

Each of us browses through information on Internet search engines throughout the day.

Usually, we also come across advertisements, which, thanks to attractive photographs, are able to make us click and take a closer look at the offer.


But why is this, many of us ask…


We are all visual people and we judge the world around us by its beauty. This statement is confirmed by the fact that as much as 90% of the information sent to the brain is visual.
On average, a potential consumer comes into contact with the packaging of a product more than 12 times, and only 2-3 times with the product itself.
In addition, for as many as 65% of consumers, colour is the most important factor when making a purchase.


Does a particular colour matter?

Definitely yes, every colour has a value not only in aesthetics, but also in navigating pages. In addition, every colour matters in psychology and influences certain emotions that your seller wants to evoke in you.


Green – relaxation, relaxation
Red – desire
Black – elegance
White – neat and tidy
Blue – confidence


To find out more about the meaning of colours, read: What is the meaning of colours in advertising?




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