Month: November 2021

DESIGN IS THE MOST IMPORTANT THING IN THE WORLD! – really 🙂

Design is not only for beauty and aesthetics. Creative projects are intended, above all, for the common man. Designers enable each of us to browse the web, find information on instructions and brochures, choose food from a designed menu, feel good in a designed interior.

And much much more. Design affects every aspect of our lives and can make it easier or harder.

Besides, design is big business. Around 500 billion a year is spent on advertising – and advertising is all about creative, designed content. Design is essential to virtually every aspect of our lives, our business.

That is why we are trying hard to do our best. Design that looks great, but also works great.

Imagine a situation in which you go on the date of your dreams. The dream partner you have been dreaming about all night.

Now imagine buying a new car. You get behind the wheel, start the car, and drive away.  And what kind of car will it be? Why is it your dream car?

Ask yourself the key questions…

What do you focus on most?

What do you focus on first?

But what has all this to do with design? Let me explain…

You are probably among the 99% of people who first imagined the look of a car, the look of a partner. Looks are almost always the first thing we pay attention to. Not always the most important – but always the first.

You’re unlikely to want to drive a car you don’t like, or date someone you find ugly.

We are made to perceive, especially with our eyes. They transmit to us the most impulses and cause the greatest sensations. 

If you want to find out for yourself how sight affects your life, tie a scarf over your eyes and for one day perceive the world by omitting this almost most essential sense.

88% of perception is visual.

90% of the signals reaching your brain are images.

This is why it is so important to focus on visuals in the business. The business world is becoming more varied and diverse every year. We are moving our companies to a virtual platform, and as a result, we need to advertise our brand so that it stands out from the rest.

How do we take care of your brand image? 

If you have a Fiat, you don’t suddenly make it a Ferrari. The same applies to people. Do you want to become a supermodel? Wanting to is not enough! A proper diet and physical activity are just the seeds of all the systematic work.

It’s the same with your brand image. In order to present yourself on the page and attract customers, it has to be done at the highest level, and this requires years of experience and work.

85% of purchase decisions are influenced by the appearance of a product!

I don’t want to lie – you can not do it great yourself. 

It’s just like with anything else. It takes years of work and experience. Skills and knowledge.

At Karts Design we have gone through those years of learning, years of working for you!

All to present your business in the best possible way.

To turn a Fiat into a Ferrari in a few days!

To become a supermodel in a second! 

I always try to be honest with you, so I will tell you frankly – this is a promotional article 🙂

We can do a great job of presenting your company, showing your brand. We’ve been doing this for years – because we want to develop others, improve your business – and of course make money from it.

That’s enough self-promotion.

Now you can find out what you can do yourself to improve the perception of your business:

– Look after consistent and specific content that will best reach your audience

– Make sure your company shares helpful knowledge and interesting solutions

– Research, measure and improve – with data, you are in control, you can grow

– Dress it all up in beautiful clothes – with Karts Design  

REMEMBER – fine feathers make fine birds!

And most importantly…

Love what you do.

When others sense the passion in you, you will be able to provide the highest level of service. That’s when your product will have the most value. Contrary to the catchy title of this article, this is what will be most important.

Make your products and services look great and reach for the stars with us!

Visuals in marketing – reach more and sell more

Learn how to use visual content in your marketing – it works really well, and can help you grow your business.

People following directions with text and illustrations do 323% better than people following directions without illustrations. (Springer)

Marketers rate visual marketing as: 49% –  Very Important 22% – Important, and 19% – say that their strategy is nothing without visual content. (Venngage)

Infographics have had the biggest increase in usage among B2B marketers in the last four years – now at 67%. (Content Marketing Institute)

Publishers that use visual content grow traffic 12 times faster than those who don’t.

In responses to a recent survey, 95% of B2B buyers said that they wanted shorter and highly visual content.

49% of marketers primarily use visual content on blogs and websites followed by social channels such as Facebook and Instagram. (Venngage)

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules)

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Visual content online – 7 key facts that will change your business

Discover 7 amazing facts about visual content online – learn how to improve and develop communication with customers.

Over 70% of consumers in online shops believe that good graphics are more important than product information.

According to the analysis of over a million articles carried out by BuzzSomo, websites with graphic elements placed on average every 75-100 words are shared twice more often on social media.

It is very important that the website has a well-developed mobile version. About 19% of respondents declare that they use only their smartphones.

20% of customers, bring 80% profit, which is the universal value of the famous Pareto – 80/20 rule.

Teenagers spend about 7 hours a day in front of the screen and young adults spend 5 hours a day. 

Content on websites, enriched with graphics or photos, has 90% higher viewership.

Thank you for reading this article.

I hope you learned something interesting.

I am working hard to provide you with valuable and interesting knowledge – this is my gift.

🙂

Your gift could be to share this article on social media or show it to your friends – others can also gain knowledge and Karts Design can reach a larger audience and grow.

Thank you so much.

Subscribe to our newsletter to receive interesting and valuable content.

VISUAL BUSINESS – better business!

Learn how to grow your business through top-quality visual content – that sells, evokes specific emotions and specific actions in your audience.

Over 75% of eCommerce shoppers say product pictures are very influential when they’re deciding whether they want to buy a product online.

Dynamic images sell 32% more.

67% of consumers consider clear, detailed images to carry more weight than product information or customer ratings. (Source)

We have a visual memory, so we remember the graphic content faster and longer (65% of the information after 3 days.

The most common mistake when planning an advertising campaign is too much information placed on the screen.

Repeated exposure of the company logo makes it more memorable and recognizable, even after a long break from a given brand.

Airbnb‘s statistics confirm that with a good visual strategy, earnings increase by 40%, 24% more people book accommodation, and 26% increase the price of an average hotel night.

Experts, after thorough analysis, note that in the entire shopping chain the consumer has on average more than 12 times contact with the packaging and only 2-3 times with the product itself.

There are several rules in perceiving images. One of them is the balance rule. The optical focal points are at one-third of the distance from the edge. This is where our eyesight stops for longer when we look at a given image. This is the image space that is used to place a basic, short advertising slogan to maximize the chance that it will be noticed and remembered.

Building brand awareness is not only at our awareness level. Even if we are not able to reproduce the content of an advertisement, it still affects our subconscious.

Thank you for reading this article.

I hope you learned something interesting.

I am working hard to provide you with valuable and interesting knowledge – this is my gift.

🙂

Your gift could be to share this article on social media or show it to your friends – others can also gain knowledge and Karts Design can reach a larger audience and grow.

Thank you so much.

Subscribe to our newsletter to receive interesting and valuable content.

7 amazing facts about written content – how should writing LOOK?

How to make your texts convert better, attract a bigger audience? How to make them a pleasure to read, and to make your content 6 times more memorable?

Find out now:

Roughly 80% of readers only skim online content.

Posts that include images produce 650% higher engagement than text-only posts.

Our brain processes images 60,000x faster than text.

Visuals increase the desire to read content by 80%. People can follow instructions 323% better when visuals are used.

People can recall 65% of the visual content they saw three days later.

91% of people like visual content over written content.

Thank you for reading this article.

I hope you learned something interesting.

I am working hard to provide you with valuable and interesting knowledge – this is my gift.

🙂

Your gift could be to share this article on social media or show it to your friends – others can also gain knowledge and Karts Design can reach a larger audience and grow.

Thank you so much.

Subscribe to our newsletter to receive interesting and valuable content.

How our projects are created?

In our projects we combine knowledge from:

Design – Photography – Technology – Business – Psychology – Sales Techniques –  Social Science – Strategy Development – Creative Thinking 

Our projects are not only the most visually attractive, but also reach the audience, achieve their goals, have a specific impact, affect emotions.

Karts Design’s projects can most accurately respond to your needs and develop your business.

How does it look technically?

In the beginning, there is always an idea… Not exactly.

In the beginning, there is always needs analysis. Background knowledge. Learning about your business.

Then there is an idea.    

Actually several ideas. Sometimes even a lot of ideas, until we find that one right idea, according to which the whole project can be created.

Then we start to build, the mood board, the idea board, the main concepts and the style of the project.

Upon approval, we start to build a project.

The building stage looks different depending on the type of project.

Below are some Virtual Photography projects.

KARTS DESIGN Virtual Photography – pdf

Thank you for reading this article.

I hope you learned something interesting.

I am working hard to provide you with valuable and interesting knowledge – this is my gift.

🙂

Your gift could be to share this article on social media or show it to your friends – others can also gain knowledge and Karts Design can reach a larger audience and grow.

Thank you so much.

Subscribe to our newsletter to receive interesting and valuable content.

Fine feathers make fine birds – let’s talk about BRANDING

Visual identification is the basis of our brand’s image. The main idea is to create a clear and coherent market identification and to stand out from the crowd.

A visual identification system is a detailed description of visual and graphic elements used by our brand.

The identification must relate to the values, and culture of the organisation.

What basic elements are included in the corporate identity?

1. LOGO

A logo is more than just a graphic, it is a carrier of information, which is supposed to draw your recipients’ attention to the character of your company.

A good logo and a good trademark, gain their strength after some time.

Find out more about LOGO

2. COLOUR

Colours play a key role in brand identity. With their help, we can adapt to a specific industry and persuade to the effects we expect.

By delving into colour psychology, we can find out which colour corresponds to which emotions and which industry it will best suit.

A simple example is red, which is perfect for all kinds of promotions and discounts.

Find out more about colours in marketing.

3. TYPOGRAPHY

Proper selection of font sizes and genres, print thickness, and consistency of the overall composition will be an important aspect of identity creation.

Create a coherent and understandable design keeping in mind that each font has its best uses.

If you have a modern business, based on new technologies, it’s worth choosing modern and simple fonts.

If, on the other hand, we are dealing with a business related to the past, history, art, and other timeless factors, it is worth considering more sophisticated fonts.

4. IMAGE OF A WEBSITE, PRODUCTS, AND PACKAGING

If we focus on each of the aspects, listed above, we will be able to create a whole website that is compatible and suited.

Our customers must be fascinated by the graphics of our products, packaging.

We want to become above average and stand out from the crowd! That is our goal!

Nudity in advertisements (+18 content)

Have you ever wondered why you see so few ads with nudity?

Or why do you see so many of them?

Today we will answer these questions.

But from the beginning

But from the beginning: 

The earliest known use of sex in advertising is by the Pearl Tobacco brand in 1871, which featured a naked maiden on the package cover.

In terms of design and composition, there is much to learn from it even today.

Other early forms of sex appeal in advertising include woodcuts and illustrations of attractive women (often unclothed from the waist up) adorning posters, signs, and ads for saloons, tonics, and tobacco. In several notable cases, sex in advertising has been claimed as the reason for increased consumer interest and sales.

Gallup & Robinson, an advertising and marketing research firm, has found the use of the erotic to be a significantly above-average technique in communicating with the marketplace.

Abercrombie & Fitch used sex to market their brand in a variety of ways, including store greeters dressed only in underwear, models working in-store and topless models on the bags.

The use of sexual branding raised their revenue from $85 million in 1993 to $1.35 billion in 2002.

Sexuality in advertising is extremely effective at attracting the consumer’s attention and once it has their attention, to remember the message.

Nudity is great in attracting attention, but 2005 research by MediaAnalyzer has found that less than 10% of men recalled the brand of sexual ads, compared to more than 19% of non-sexual ads; a similar result was found in women (10.8% vs. 22.3%).

Other studies have found that sex in television is extremely overrated and does not sell products in ads. 

Nudity in ads sell if is related to the product: such as beauty, health or hygiene.

 A study from the University of Minnesota in 2013 of how printed ads with sexual content affects women clearly showed that women are not attracted to them except in the case of products being luxurious and expensive.

Women respond less negatively to sexual adverts when it is in the context of gift giving from a man to a woman, i.e. when the sexuality of the advert is the context of commitment. Men respond more negatively to the sexual advert when it involves gift giving.

There is a serious risk that the audience in general will reduce support to organisations that uses the sexual images of women without a legitimate reason.

Further research found that men have a positive attitude to sexual adverts, whereas women have a negative response to them, this study used an advert with both a male and female.

Research shows that females were more likely than males to be portrayed as nude, wearing sexual clothing or only a partial amount of clothing.

Men focus on breasts and legs but not on the product, so recall of the advert is worsened by sexual content.

So remember – nudity in ads can be effective in some cases.

But in many situations, it can even worsen the perception of the ad.

Nudity in ads must be used wisely.

Sources:

https://twin-cities.umn.edu/

https://en.wikipedia.org/wiki/Sex_in_advertising

G&R Research and Consulting

G&R: Advertising and Communications Research Specialists

Thank you for reading this article.

I hope you learned something interesting.

I am working hard to provide you with valuable and interesting knowledge – this is my gift.

🙂

Your gift could be to share this article on social media or show it to your friends – others can also gain knowledge and Karts Design can reach a larger audience and grow.

Thank you so much.

Subscribe to our newsletter to receive interesting and valuable content.

Visual content – develop your business with properly presented content

Learn how to grow your business with visual content that your audience loves.

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation)

People remember visual information 6x better than the information they have read or heard.

Infographics grow 12% more traffic, and 200% more shares than posts without images.

The click-through rate (CTR) of a website is about 47% higher in sites containing images.

Our brain only needs 1/10 of a second to understand an image. Reading 200-250 words takes an average of 60 seconds.

Visual content drives engagement. In fact, just one month after the introduction of the Facebook timeline for brands, visual content – photos and videos – saw a 65% increase in engagement. (Source: Simply Measured)

Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex)

46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)

Content with relevant images gets 94% more views than content without relevant images.

Thank you for reading this article.

I hope you learned something interesting.

I am working hard to provide you with valuable and interesting knowledge – this is my gift.

🙂

Your gift could be to share this article on social media or show it to your friends – others can also gain knowledge and Karts Design can reach a larger audience and grow.

Thank you so much.

Subscribe to our newsletter to receive interesting and valuable content.

Infographics – how to grow your business with them?

Infographics are some of the most popular content on the internet. Find out how to use them effectively in your business.

Infographics are liked and shared 3X more than any other content on social media.

The demand for infographics has increased 800% in the past year. (Source)

Articles can generate 94% more views if you add compelling visuals and graphics. (Source)

High-quality infographics are read 30x more than text articles. (Source)

 BuzzSumo found that updates with images had 2.3x more engagement than text updates on Facebook. (Source)

Thank you for reading this article.

I hope you learned something interesting.

I am working hard to provide you with valuable and interesting knowledge – this is my gift.

🙂

Your gift could be to share this article on social media or show it to your friends – others can also gain knowledge and Karts Design can reach a larger audience and grow.

Thank you so much.

Subscribe to our newsletter to receive interesting and valuable content.