Month: October 2021

How to read colours? Insights that will revolutionise your content

Red is one of the most emotionally intense colours. This means that it is ideal for distinguishing all kinds of slogans such as ,,PROMOTION,, because sight first pays attention to this colour.Green is a colour closely related to security, so it is often used by banks.

The blue colour is used by companies that want to inspire the trust of their customers.

The black colour is characterized by elegance, leadership, and exclusivity.

Yellow is the colour of the sun, which is closely related to joy, happiness, intellect, and energy.

It was found that although yellow in large doses is the most tiring colour, it is also the most visible of all colours, as it is noticed by the human eye first.

Brown and beige are considered to be the colours of earth and wood, to which they owe their association with durability, timelessness, and trust.

Human reactions are more than 12% faster when a person is exposed to red, than in the case of another colour.

The intent of red increases blood pressure, while blue is supposed to have a calming effect.

Warm colours improve the mood and have a stimulating effect, while cold colors help to concentrate and distance the space.

In the presentation of photographs, black or grey backgrounds are used to expose other colours. 

Warm colours optically create the impression of getting closer to the viewer, while cold colours move away and “escape” towards the background.

As research shows, as much as 65% of customers consider colour to be the most important element when choosing products. 

In the literature on marketing and corporate image shaping, you can read about many colour combinations that are considered particularly beneficial and recommended. Each of them has a different ability to influence the customer and carries a correspondingly desirable message. 

Therefore, when using combinations, it is recommended that the colours used should be contrasting with each other, preferably in a combination of warm and cold. Too many colors on the packaging, in the logo, or on the website, for example, can cause communication noise, and the customer will get lost in the colour jungle.

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Do women rule the world?

Read 8 astonishing facts about women’s influence on the global economy, purchasing decisions, sales, and marketing.

PR specialists estimate that women account for 80% of the world’s purchasing power.

Women are the key to marketing through referrals to others. On average, a woman will recommend a product to 20 other people.

In America, 80% of women decide on the shopping list for their home.

According to a study by Boston Consulting Group, women control the majority of all expenses (91% for buying a house or flat, 94% of expenses for home furnishing, 92% for holidays, 60% for buying a car).

70% of travel consumers are women.

85% of women say that if they like a brand, they will remain loyal to it. 40% of businesses in the United States are women-owned.

Women now drive the world economy.

Globally, they control about $20 trillion in annual consumer spending, and that figure could climb as high as $28 trillion in the next five years. (Source)

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I hope you learned something interesting.

I am working hard to provide you with valuable and interesting knowledge – this is my gift.

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11 amazing facts about ads – learn how to improve your advertising

More than $500 billion is spent on advertising each year around the world.

It is very important that advertising is suggestive – the message should be as convincing as possible. Each person is persuaded by a different argument, therefore it must be adapted to each consumer.

In modern advertising, two basic functions can be seen: informative and emotional. The first one is to convey the necessary content, while the second one is to persuade a person to buy a particular Brand.

Survey participants aged 51-65 more often declared that an effective advertising message should be: short (55.6%), interesting (37.8%), and written in plain language (35.6%).

The image of the world of advertising reflects the image of the world of the group of buyers to whom it is addressed.

Perception and memory of ads depend not only on psychological laws. The content of an advertisement must be as good as the composition. The colours and themes used in the advertisement are also important.

90% of the information sent to the brain is visual information.

Almost 60% of the respondents considered the image to be the most important element of advertising, followed by words (26.2%) and music (11.8%).

IRCenter research also shows that people do not buy online spontaneously. More than 7 out of 10 purchases were caused by a specific, pre-existing need.

The eyesight is also attracted by contrast. People perceive elements that are significantly different from the rest. For example, white letters on a black background.

Thank you for reading this article.

I hope you learned something interesting.

I am working hard to provide you with valuable and interesting knowledge – this is my gift.

🙂

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Thank you so much.

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3 unheard-of ways to make advertising memorable?

Advertising is nothing but showing your brand and products from the best side, but there is one catch in this statement.

The most important thing is to make sure that our advertising is associated with our organization and gets stuck in people’s minds.

So how do we do this?

 

Almost 60% of surveyed considered the image to be the most important element of advertising, followed by words (26.2%) and music (11.8%).

According to the community, the most effective advertising messages are those containing a large dose of humour (58%) and featuring popular people.

This is important information and I don’t think any of you doubt it, but our goal today is to focus on something completely different. Surprising. Explore the deeper specifics of advertising and focus on elements you hadn’t considered before.

 

1. Perfect timing

 

One of the key factors in making an advert memorable is timing. Psychologists discovered long ago that the chances of remembering an advert increase when it is broadcast during a specific program.

We remember best the information which is at the beginning. Slightly worse are those presented at the end, and the worst is the messages in the middle. It is also worth mentioning that the better the program, the better the ad.

Viewers remember best the advertisements which are played during an interesting program, but in the least interesting parts of it.

The same is true of all kinds of websites. The system is identical. If you want your ad to be remembered, place it at the end or at the beginning of your page. Preferably at a point that minimally immerses the viewer.

 

2. The (un)perfect match

 

The human mind works in such a way that it easily picks up mismatched elements. Using such an element in your ad will increase the chances of it being remembered.

A good example can be any slogan in which a small stylistic error was made. Every person who looks at it and reads it will pay attention to this error and will wonder for a long time why it happened. Did the people who worked on the billboard overlook such an important point?

And there you have it! It’s a deliberate procedure that contributes to the memory of a given advertisement. Just remember that the element that demolishes the whole scheme should be done skillfully and “unconsciously”.

 

3. The ever-fashionable credibility of the source

 

It’s simple: the more reliable the source, the better the reception of the ad. The more time passes since we read the advertisement, the better impression it will make on us.

The timing of a sponsored article is also a very important factor. It is better to place it below the article or photo and not above it.

Otherwise, a large part of the recipients, due to a top-down bias towards the source, might not read a particular text or pay attention to the potential of given graphics.

3 eye-catchers you’ll find on social media

What exactly is an eye-catcher? Some of you will ask.

When researching on Facebook or Instagram, we come across a large number of different advertising graphics.

Some of them, the ones that are remembered, have an element that can catch the eye and focus on the potential recipient. It is this element that has come to be known as eye-catching.

You need to be aware that a social media user interacts with your post or ad for an average of 2 seconds. So you only have this amount of time to catch their attention. During these 2 seconds, the viewer pays attention to:

– the image

– headline

– content

 

Now that we have the basics, i.e. attracting attention, we can move on. We will now focus on the individual eye-catchers!

1. A range of colours

The best colour for attracting attention is red. Yellow comes second, closely followed by orange.

This does not mean that only these three colours are recommended for effective advertising.

Contrasts also play a large role. The rule of thumb is that the greater the contrast, the more we pay attention to it.

2. Point of reference

A single point focuses the audience’s attention the most. If you are tempted to draw more, each one will cause an increasing distraction. It’s exactly the same with subtitles. A single word will have more power than an entire sentence. This is for two reasons:

– a single word will occupy more space, making it more visible

– the subconscious suggests to us that the more free space around an object, the more valuable it is to us

3. The magic of irregularity

Anything irregular, out of the norm, will generate interest. Notice that if you have a dozen triangles and among them, you meet one square, automatically your attention will be drawn to the shape that stands out from the rest.

The same is true with a font. If you are dealing with several words and one of them is written in a different font, it automatically becomes sharpened for us. Underlining or bolding individual words works the same way.

3 ways to promote your business online

Do you have a growing business and a desire to establish an online presence?

Do you see that your past efforts have been effective, but not 100%?

Wondering what you are doing wrong or not doing?

 

Heads up!

I will help you with it!

Learn 3 ways how to promote your company on the Internet and implement them into your strategy. Then enjoy the effects, which you will surely notice.

1. Intuitive website

 

People are impatient, that’s why reducing loading time as much as possible will be a hit in 10. According to Microsoft’s research, today’s viewers lose interest in content after 8 seconds. If the viewer does not find the content he is interested in during this time, he will return to look further on other pages.

2. Positioning

 

This is a series of actions aimed at making a given domain stand out above others so that it is in the top positions in search engines. These processes take place both on-site and off-site.

These include:

3. Social media

 

This is a chance to reach more audiences and show your business from a slightly different angle.

For 66% of Brits, the main reason for using the internet is to follow social media sites, which comes with a good chance of hitting on target customers.

Through Facebook, Instagram, or Pinterest we can captivate with our content and, most importantly, draw attention to the reaction of our followers to our posts. Additionally, social networks are a great tool for efficient and fast communication.